Packaging has always been the unsung hero of the beauty industry. Sure, the cream, lotion, or serum inside the tube matters, but let’s be honest—most consumers decide whether or not to pick up a product based on packaging design alone.…
Ever noticed how a simple cosmetic tube can spark instant attraction—or leave you completely uninterested? Packaging is no longer just about looking pretty; it’s the handshake between a brand and its audience. In today’s hyper-competitive beauty market, personalization is the…