Packaging has always been the unsung hero of the beauty industry. Sure, the cream, lotion, or serum inside the tube matters, but let’s be honest—most consumers decide whether or not to pick up a product based on packaging design alone.…
Picture your morning routine: you grab your toothpaste, squeeze out some cleanser, maybe pump a tinted moisturizer, and dab on sunscreen. Almost every one of those products comes in some sort of plastic cosmetic tube. From skincare and haircare to…